About LWJ
Welcome to The LW Jewelry Co., where creativity, affordability, and
philanthropy intertwine. I'm Louise Wilford, founder and designer, driven by a lifelong passion for jewelry. My journey began at the young age of 7, and by 8, I was already envisioning "The LW Jewelry Co.," ordering business cards featuring my parents' landline to pass out at school and to my mom’s friends! So, although I am only 24, I joke that I have been in the jewelry industry for 17 years now!
In 2019, at 19, I found myself juggling college expenses and needing an outlet for creative expression. Reviving LW Jewelry Co. seemed like the perfect solution. Determined to offer affordable pieces free of brass and nickel to accommodate my allergies, I embarked on a mission to stand out in the market. My commitment to quality paid off – through rigorous SEO research and the launch of an Etsy shop, demand surged. Before long, LW Jewelry Co. was a staple at sorority events, fueling fundraising efforts.
By 2020, LW Jewelry Co. had its own dedicated website. Two years later, in 2022, we took the leap into wholesaling, experiencing exponential growth. Now, at 24, I find myself humbled by the opportunity to lead LWJ full-time managing a team of 5 ladies. Each year, we proudly sell thousands of pieces, with every purchase making a tangible difference. From supporting various causes to donating 800 pieces to girls in foster care last year alone, philanthropy is truly at the heart of all we do.
Today, we're honored to partner with stores across the Southeast, but our ambitions know no bounds. Our vision? To become the next big jewelry brand, expanding our reach and impact far beyond. I hope you will consider joining us in our goal to provide meaningful jewelry with a purpose and without a crazy markup!
